For over 100 years Wrigley’s Gum has contended the benefits of chewing were “just plain common sense”, however now Wrigley’s has decided to launch a multi-million dollar, multi-year campaign to scientifically prove that chewing gum is indeed good for you. Wrigley’s has always been pushing the limits of traditional bubblegumhood, with their oral-care gum netting over $1.4 billion a year. However all new product launches have not been so successful; in 2003 they halted production on the flopped “Surpass”, an antacid gum. With studies focusing on stress and weight management, cognition, and focus, we’ll see just what Wrigley’s comes up with at the end of this campaign.

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