I’ve become increasingly interested in Digg in recent months, and decided to run a study on the most powerful sites on Digg. This is a study over the past 30 days (from April 14th 2007 to March 14th 2007), analyzing which domain names hit the homepage most often, and which domain names received the most diggs overall, irrelevant to the number of homepage appearances.
List 1 - Most Powerful Sites by Homepage Appearances
#1 - arstechnica.com - 121 homepage stories - 91277 total diggs
Ars Technica is an obvious number 1. They rarely post top-ranking articles, with only 3,100 diggs on their top article over the time period observed, however they have a staple line of about 4 smaller articles per day reaching the homepage.
#2 - www.engadget.com - 84 homepage stories - 66409 total diggs
Engadget takes two from all the geeky pleasures Diggers get from prototype phones and ipod rumors.
#3 - www.nytimes.com - 44 homepage stories - 36487 total diggs
Usually hosting stories of school-related misconduct or political polls, the New York Times often provides a trustworthy medium for widely known stories. For example, today’s New York Times article about Google buying DoubleClick reached homepage, trumping over the dozens of other submitted sources about the same story.
#4 - consumerist.com - 41 homepage stories - 59473 total diggs
“Caveat Emptor” is a widely popular theme among Diggers, and I believe the Consumerist is a medium Digg uses to connect together and raise awareness of corporate misconduct.
#5 - gizmodo.com - 33 homepage stories - 34729 total diggs
Going hang-in-hand with number 2 ranked Engadget, Gizmodo further supports with Digg’s geeky gadget addiction.
#6 - news.yahoo.com - 32 homepage stories - 34974 total diggs
Another trustworthy medium (in Digg’s overall opinion) for high-profile stories and interesting oddball stories.
#7 - www.cnn.com - 32 homepage stories - 29821 total diggs
Tied with Yahoo News for homepage appearances, CNN was forced to number 7 by a slightly lower total digg count.
#8 - www.washingtonpost.com - 30 homepage stories - 27867 total diggs
The Washington Post - an alternate digg-trusted news medium.
#9 - news.bbc.co.uk - 27 homepage stories - 23236
I assume most of Digg is US based, so the BBC often adds an international non-biased spin on topics.
#10 - www.wired.com - 26 homepage stories - 18781 total diggs
With recent articles such as “The 10 Real Reasons Why Geeks Make Better Lovers,” WIRED knows exactly how to cater to a geek’s interest.
List 2 - Most Powerful Sites by Total Number of Diggs
#1 - arstechnica.com - 121 homepage articles - 91277 total diggs
With that many homepage articles, how could they not be number one in number of diggs?
#2 - www.engadget.com - 84 homepage articles - 66409 total diggs
Cool, new, geeky gadgets are almost automatically dugg.
#3 - consumerist.com - 41 homepage articles - 59473 total diggs
Getting bumps from articles such as the number 4 most popular article this month, “Google Suggests You Swim Across The Atlantic Ocean,” The Comsumerist easily secures #3.
#4 - www.nytimes.com - 44 homepage stories - 36487 total diggs
A fairly tight race against Yahoo News, the New York Times pulled ahead this month by a margin of 1-2 popular stories.
#5 - news.yahoo.com - 21 homepage stories - 34974 total diggs
Yahoo News, like all the others on this list, highlight the quality of articles written or the quickness of news broken… as each submission gets on average 1665 diggs.
#6 - gizmodo.com - 33 homepage stories - 34729 total diggs
Gadgets are often a hot topic on Digg.
#7 - www.flickr.com - 13 homepage stories - 32531 total diggs
There has been a strong push for a pictures section on Digg, however while each submitted picture that hits the homepage gets a very high digg-count, only having 13 popular submissions from Flickr all month tends to show it might not be worth it to dedicate an entire section of the website to just pictures. Granted other many websites submit pictures as well, so this benchmark isn’t very accurate.
#8 - www.cnn.com - 32 homepage stories - 29821 total diggs
Many articles made popular, but usually not as highly dugg as articles from the New York Times (#4) or Yahoo News (#5).
#9 - www.washingtonpost.com - 30 homepage stories - 27867 total diggs
The same as CNN, many homepage articles, but few high-ranking submissions.
#10 - www.scribd.com - 9 homepage stories - 25474
An absolutely incredible ranking- Scribd hit the top 10 list with only 9 homepage articles. They hold the number two slot on the most popular submissions this month with “What you always wanted to write on your exams but couldn’t,” which greatly boosted their ranking (6500 diggs).
There you have it, the top 10 highest ranked domains on Digg, in order of homepage appearances and total digg count.
If enough people enjoy this, I might do it again over a larger time-period (maybe even from digg’s very beginning until now, using archive.org).